Blog

## Introduction

First released in 1984, the Air Jordan sneakers have become a pop culture icon and revolutionized basketball footwear. Designed for NBA legend Michael Jordan during his rookie season, the original Air Jordan 1 featured the now-famous "Nike Air" technology, providing unprecedented cushioning and comfort.

With each subsequent model released over the past nearly 40 years, Jordan Brand has continued pushing the envelope. The AJ1 started a sneaker craze, and collectors went wild trying to get their hands on new colorways and limited edition drops. Air Jordans became a status symbol on and off the court, represented in movies, music, and fashion. 

The legacy continues into 2024 with another highly anticipated lineup. This year will see new iterations of classic silhouettes like the AJ4 and AJ11, featuring bold colors and graphics. Jordan Brand is also poised to drop innovative new models that incorporate cutting-edge tech like self-lacing Adapt and recycled materials. Collaborations with brands like Travis Scott and Off-White are sure to generate buzz with both hardcore sneakerheads and casual fans. 

Whether you're looking to ball like MJ or flex streetwear style, the 2024 Air Jordans are set to deliver. This guide provides key release dates and inside looks at the most popular upcoming drops. From OGs to fresh colorways, the Jordan retro releases 2024 will have something for every Air Jordan fan.

## 2024 Retro Releases

The 2024 retro Jordan releases will take sneakerheads back to some of the most popular and sought-after Jordan models from the past. Here are the key retros poised to make a comeback next year.

### Air Jordan 1 Retro High OG "Chicago"

The Air Jordan 1 Chicago colorway, known for its white, red, and black color blocking, is set to retro again in 2024. The Chicago 1s originally released in 1985 and were the first ever colorway of Michael Jordan's signature line. The shoe features a white leather upper with red overlays on the toe box, eyelets, Wings logo, and collar. The Chicago colorway is one of the most iconic and beloved Jordan 1 releases of all time and sees extremely high demand with each retro. The 2024 retro will likely have sneakerheads lining up to get their hands on this classic.

### Air Jordan 3 Retro "True Blue"

Next up is the Air Jordan 3 True Blue, which first debuted in 1988. The True Blue 3s feature white tumbled leather uppers with elephant print grey accents on the toe and heel. Signature True Blue accents appear on the midsole eyelets, heel tab, and on the tongue branding. This clean and stylish colorway continues to be immensely popular with Jordan fans and will generate major hype for its return in 2024. 

### Air Jordan 11 Retro "Bred" 

Closing out 2024 will be the black and red "Bred" version of the iconic Air Jordan 11. This legendary colorway first released in 1996 and instantly became a fan-favorite. The patent leather upper appears in black, with matching black accents on the inner lining and carbon fiber spring plate. Varsity Red covers the Jumpman branding and translucent outsole, providing the perfect contrast to the stealthy black upper. The Jordan 11 Bred is considered one of the greatest Air Jordans of all time, making its retro release next year extraordinarily anticipated.

## New Colorways

The 2024 Jordan releases will feature exciting new colorways on some of the most iconic Jordan models. Here's a preview of the fresh new looks we can expect. 

### Air Jordan 1 

The Air Jordan 1 is getting a vibrant "South Beach" colorway with pink, teal, and orange accents. It's inspired by the flashy beachfront lifestyle of Miami. The mix of bold colors gives a playful update to the classic Jordan 1 silhouette.

### Air Jordan 3

A new women's exclusive "Rose Gold" Jordan 3 applies metallic pink accents on the midsole and heel tab. It's a glamorous take on the iconic Jordan 3 designed to turn heads. The glossy rose gold pops against the white and cement grey base. 

### Air Jordan 11 

A new all-black Jordan 11 is rumored to release in 2024. Dubbed the "Midnight" colorway, it features a murdered-out monochromatic look. It's a change of pace from flashy Jordan 11 releases and embraces an understated luxurious aesthetic.

### Air Jordan 4

The fan-favorite "Military Blue" Jordan 4 last released in 2006 and is set for a retro in 2024. It combines Military Blue durabuck on the upper with neutral grey and white accents. This clean and classic colorway is a must-cop for any Jordan collector.

## Innovative Technology 

Nike is once again pushing the boundaries of performance and comfort with the 2024 Air Jordan lineup. The flagship model, the Air Jordan 39, will feature a newly engineered Zoom Air unit that is lower profile while still providing the same responsiveness. This allows the shoe to have a more natural, barefoot feel due to being closer to the ground. 

The Jordan 39 will also utilize an upgraded Flightweave upper material that is lightweight as ever but with more elasticity to move seamlessly with the foot. A newly designed outsole incorporates flex grooves in the forefoot to promote natural motion. 

For lifestyle models, Jordan Brand is implementing the latest in phylon cushioning to keep the shoes light and comfortable. The phylon is crafted using a refined foaming process for maximized shock absorption.

Many of the 2024 releases will also include an advanced lacing system for a truly customized fit. Laces can be quickly tightened or loosened with one pull for adjustable lockdown mid-game. This new lacing setup ensures your foot stays secure during play but doesn't pinch or bind.

## Collaborations

2024 is shaping up to be another big year for Nike collaborations. One highly anticipated release is a new collection with Virgil Abloh's Off-White label. Abloh has repeatedly collaborated with Nike and Jordan Brand over the past few years, putting his own spin on classic silhouettes through a deconstructed design language. 

For 2024, Abloh will be working on a new version of the Air Jordan 1 in honor of Michael Jordan's 40th birthday. Details are sparse, but early reports suggest Abloh will incorporate transparent materials and exposed foam in the midsole as nods to his signature style. As with previous Off-White x Nike releases, this new Air Jordan 1 is sure to drive hype and have sneakerheads lining up.

Nike will also continue its successful partnership with rapper Travis Scott in 2024. After delivering some of the most coveted Jordan and Nike drops in recent years, Scott is rumored to have an Air Jordan 5 collaboration in the works. Travis Scott's remixes often feature earth tone color palettes, pocket details, and graphic touches. We can expect his 2024 Air Jordan 5 to push the boundaries of design as well.

Keep an eye out for more special project releases throughout 2023. Nike is clearly embracing collaborations, so we're likely to see partnerships across sports, fashion, music, and pop culture. The 2024 retro Jordan lineup promises to not just look back, but also introduce new styles through creative partnerships.

## Release Dates

The 2024 Jordan lineup promises exciting new releases throughout the year. While official dates have not yet been announced for all models, here's what we know so far:

- Air Jordan 1 High OG "Chicago" - March 2024 (exact date TBA)

- Air Jordan 4 "Military Blue" - May 2024 (exact date TBA) 

- Air Jordan 11 "Jubilee" - Holiday 2024 (exact date TBA)

- Air Jordan 5 "Raging Bull" - Sometime in 2024 (exact date TBA)

- Air Jordan 13 "Flint" - Fall 2024 (exact date TBA)

In addition to these retro classics, we can expect to see new colorways and collaborations drop at various times during 2024. Jordan Brand typically spaces out releases to keep fans excited all year long. While we don't have firm release calendars yet, check back here as we get closer to 2024 for updates on exact launch dates for all the hottest new Jordans. 

2024 is shaping up to be a huge year for sneakerheads and Jordan collectors. With anticipated releases of classic colorways and innovative new designs, there will be must-have drops happening regularly throughout the year.

## Pricing 

The prices for Jordan brand shoes in 2024 will likely fall in the typical range of $150-$250 at retail based on past releases. However, certain releases, collaborations, or limited edition colorways could push beyond that into the $300-$400 range initially. 

What determines the retail price point for a new Jordan release? Here are some of the key factors:

- Materials used - More premium materials like full leather uppers or suede details will increase costs and retail pricing. Synthetic blends or mesh materials help keep prices lower.

- Technology - Jordans that debut new performance tech like updated Air units or proprietary cushioning systems often come with a higher retail tag.

- Silhouette - Iconic models like the Air Jordan 1 tend to stay closer to $150-$175 while newer models may launch at $185-$250. 

- Hype & demand - When hype is high for a new colorway, limited release, or collaboration, Jordan Brand can push pricing higher knowing demand will still be strong. 

- Distribution - Wider general releases tend to have lower pricing compared to quickstrike exclusives.

While nothing is certain until announced, the base price for general Air Jordan releases in 2024 will likely stay consistent with 2023 at around $170-$200. For sought after retros and limited editions, Jordan heads may have to pay over $300 resale to secure a pair.

## Where to Buy

The best places to get your hands on the latest 2024 Retro Jordans will be online and at your local sneaker shops. 

### Online

Many online retailers will carry the 2024 Jordans. This includes the normal suspects like Nike.com, Footlocker.com, Finishline.com, etc. Be prepared for them to sell out extremely quickly on launch day. Setting up accounts ahead of time and having your payment info saved will help get through checkout faster. 

Sign up for launch alerts and raffles at sites like Sneakersnstuff and Social Status to increase your chances. Apps like Sole Retriever can notify you as soon as shoes go live. 

### Local Stores 

Visit your local sneaker boutiques to ask about 2024 Jordan release procedures. Many will do in-store raffles, first come first serve, or backdoor reservations. Showing up early on launch days, entering raffles, and building relationships can help secure pairs. 

Independent shops like Concepts, Flight Club, Stadium Goods, and more are great options for 2024 Jordans. Call ahead or check social media for details on how they'll release the shoes. 

Be ready to act fast when 2024 Retros drop! With some preparation and persistence, you'll be rocking next year's Jordans in no time.

## Resale Value

The release of coveted Air Jordan retros and new colorways in 2024 will present opportunities for sneaker investors and resellers. Based on past trends, the most limited and hyped models like the Air Jordan 1s, Air Jordan 4s, and collaborations are likely to have the highest resale value and demand on the secondary market. 

For example, recent Air Jordan 1 releases in 2022 and 2023 with limited supply like the Patent Bred, Brotherhood, and Lost and Found have been reselling for 2-3 times retail or more. Highly anticipated new colorways and collabs set to release in 2024 could follow a similar trajectory. The Air Jordan 1 High OG "Chicago" with potential updated details, the Travis Scott x Air Jordan 1 in new colorblocking, and rumored Off-White collabs are releases to watch for strong resale value.

Some tips for investing in 2024 Jordan releases:

- Target limited releases under 50,000 pairs with iconic colorways. The lower the stock numbers, the higher the resale value.

- Pay attention to social media and online hype. The more buzz around a release, the more demand there will be on the secondary market. 

- Buy pairs at retail directly from Nike/retailers right at launch before resale prices jump up. 

- Consider holding hyped pairs on ice for 6-12 months. Prices often increase over time and after the initial release as more collectors seek limited shoes.

- Research market rates and monitor price trends using StockX, GOAT, eBay, and other resale platforms. Buy at the right time when there's potential for upside.

- Store pairs properly in a climate controlled environment to maintain condition and prevent damage. Deadstock pairs fetch much higher prices.

With some smart investing and timing, sought after 2024 Jordan releases could appreciate significantly in value and become assets for patient resellers. The retro Jordan market remains strong, and the right pairs will continue to drive hype and high resale prices.

### The Legacy Lives On

Decades after his retirement, Michael Jordan remains one of the most influential figures not just in basketball, but in global culture. Jordan shoes continue to be highly coveted, setting sales records year after year. Why does the Jordan brand remain so popular and culturally relevant today?

A few key reasons:

- **Iconic Designs**: Many of the original Jordan models like the AJ1 and AJ3 feature timeless silhouettes that are just as stylish today as they were in the 80s and 90s. The unique colorways also make Jordan shoes true collectible items.

- **Basketball Heritage**: Jordan is synonymous with elite performance and championship basketball. The shoes represent greatness on the court. 

- **Pop Culture Significance**: The Jordan brand has been intertwined with hip hop culture and streetwear trends for decades. Celebrities and influencers still proudly rep Jordan gear.

- **Legacy**: MJ's legacy as the GOAT continues to be honored and celebrated around the world. The shoes are a tangible connection to the man, the myth.

- **Innovation**: Jordan Brand still pushes the envelope when it comes to new tech and cutting-edge style. Exciting releases keep the retro models feeling fresh.

Looking ahead, Jordan Brand will continue releasing retro colorways of the most iconic models, while still experimenting with new tech and collaborations. The brand carries on MJ's fierce competitive spirit and drive for excellence. As long as those qualities remain, the Jumpman logo will never go out of style.